Once you have created a basic outline for your eCourse, it is time to work out what content you are going to be delivering as part of your course.

But what format is the best to use in your eCourse?

This comes down to your own personal choice and what feels right for your eCourse and only you can answer that question.

What content are you comfortable in creating?

Everyone will have a different answer to this question. Some people absolutely love jumping in front of a video camera and recording videos, whilst others feel more comfortable in doing a screencast. There is no right or wrong way, just whatever feels authentic to you and will come across the best in your course.

For me, I love creating videos in screencast as I find them really easy to produce and I am not overly comfortable in getting in front of a camera (something that I am working on).

What content works well for what you are delivering?

Depending on the type of content you are teaching will also have an impact on the types of content you are creating.

As an example, if you are only selling a $40 email course, then an email and maybe a few actionable worksheets will be sufficient. However, if you have a signature eCourse that you are selling for $1K to $2K then you will need to have a range of mediums to deliver your content.

Remember that when creating your content, you should keep your audience wants and needs first. You want to make it as easy as you can for your clients to digest your content and remember this might mean going outside of your comfort zone.

Some types of content to think about

Videos

Videos are extremely engaging. They convey emotions and help you connect with your audience. That said, they are harder to create and if you aren’t technical in terms of video editing you may need to enlist some external help in creating your videos.

Don’t stress if your videos aren’t perfect, we all need to start somewhere. Even Marie Forleo’s early videos are completely different to how they are produced now. Her videos evolved over time to the really professional and sleek production they are now.

Screencasts

Screencasts are one of our favourite ways, they are great when you are teaching people technology or when they need to see what you are doing on your screen. They are reasonably low cost to produce as well, as you don’t need to worry about lighting or even having to do your hair and make-up 🙂

Screencasts add a bit of fun and interactive feel without the need for a larger production. You still may need a little help with editing, particularly if you say ‘ummm’ a lot. They also mean you can write a basic script without people realising you are reading off a script.

Workbooks

Workbooks are great if you want to create easy to follow and actionable items for people to follow. They are reasonably simple to create and you will probably find you have so much information already ready to turn into workbooks.

The downside of workbooks is they can be quite large so need to be broken into smaller, bitesized chunks.

Webinars

Webinars are an awesome way to really engage with your clients. These are particularly useful if you have clients going through a program that also has coaching elements in them. You don’t even need to prepare webinars all the time, even a simple Q&A webinar is great to allow your members to ask questions and get real time answers with you.

Plus you can repurpose these into more content to be used at a later date.

Audios/Podcasts

Another one of my favourites (who am I kidding, I love all of these methods) but audio is great for when you want to send out quick bite sized info to people where they don’t need to see what you are doing on the screen.

Awesome for those who get a little nervous in front of the camera.

Sometimes we will even create a video and then repurpose into an audio/podcast so people have a choice over what medium they listen to the content in.

Key takeaways

If you have created your own course before, what content did you use to deliver your content? And what format did you feel worked the best?

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